The QBF Integrated Marketing Approach

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IS DIGITAL SIGNAGE IN YOUR FUTURE?

Effective digital signage can increase unplanned purchases by nearly 30%, according to one study. If you’re considering adding digital signage on your retail floor this year, there are seven trends you might want to consider.

Brand Advantage Group offers a complete turnkey digital marketing program, including hardware and software that lets retailers add their own sales information to the corporate digital channel. Read more about Brand Advantage Group and its digital marketing here.

Here are seven trends in digital signage to watch in 2014.

1) Business. Better research on results of digital signage use will be available.
2) Content. A very hot topic this year. Are you ready?
3) Network design will become more important, something that Brand Advantage Group stresses in its Digital Signage Program.
4) Software. Among the increased emphasis in this area in 2014 will be more interactivity. Brand Advantage Group includes this service and often ties it in with Sweepstakes programs to increase viewer participation.
5) Hardware. Video walls will see huge growth.
6) Connectivity. Lots of improvement in wireless systems like the custom ones offered by Brand Advantage Group.
7) Operations. The concept of Just In Time will become more important in digital signage systems, especially where it permits network operators and retailers to react to marketing changes.

Brand Advantage Group can help you set up a customizable digital signage program that can be tailored for individual sites across your network. Contact us at info@brandadvantagegroup.com to see how this integration can strengthen your campaign.

Questions about Brand Advantage Group Talk? Contact us at talk@brandadvantagegroup.com

—Joe Delmont

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